CGECGE INSIGHTSCustomer Growth & Experience
Customer intelligence, made actionable

Understand your customers. Find what matters. Act on the evidence.

CGE Insights turns surveys, feedback and customer data into clear evidence that helps organisations improve experiences and make better decisions.

Analyse my data ↗Explore a sample analysis ↓
Human-reviewedAI-assisted with clear data controls
Decision-focusedNot dashboards for dashboard's sake
Clear scopeKnow the price before work begins
Customer signal / live viewEXAMPLE
Satisfaction78%+4 pts
NPS+21+7 pts
Responses4,8426 channels
WHAT CHANGED?Risk rises sharply after 48 hours
High signal
INSIGHT

Customers waiting 48+ hours are 3.2× more likely to consider leaving — despite a healthy overall satisfaction score.

4,842responses → priorities
Built for teams that collectSurveys•Customer feedback•Member insight•Service data•Open text
See CGE in action

4,842 responses.
One clear set of priorities.

A realistic demonstration of how CGE moves beyond headline metrics to identify the customer signals that should change a decision.

FILTERED SAMPLE4,842of 4,842 responses
Satisfaction71%4,842 filtered responses
Net Promoter Score-11Filtered customer view
Substantive comments3,72477% of responses
Unresolved cases82617% of selection
NEGATIVE FEEDBACK THEMES% of negative mentions
Response time
32%
Communication
24%
Ease of use
18%
Pricing & value
13%
Product reliability
8%
⚑

Signal: Communication-related respondents show 43% leave intention versus 37% for response-time respondents.

SATISFACTION BY SEGMENTRecalculated live
50%Satisfaction among customers waiting more than 48 hours
New customers73%
Established71%
Long-term69%
CGE FINDING / OVERVIEW

The headline score can hide a concentrated retention risk.

In this selection, satisfaction is 71%. Customers waiting more than 48 hours fall to 50% satisfaction, while the selected group records 26% leave intention.

Demonstration case study. Northstar Connect and all 4,842 records are synthetic and created solely to demonstrate CGE Insights' analytical approach. Filters genuinely recalculate the displayed analysis from the underlying synthetic records.

Start with your problem

You don't need to know which tool you need.

Tell us what you're trying to understand. We'll recommend the analytical approach that gets you to an answer.

01I have survey results

Customer & Survey Insights

Understand satisfaction, differences between customer groups, trends and the drivers behind your headline results.

02I have lots of written feedback

Feedback Intelligence

Turn thousands of comments into defensible themes, sentiment, pain points and emerging issues — with human analytical review.

03I need better reporting

Dashboards & Reporting

Build focused reporting that helps teams monitor what matters and gives leaders a clear view of performance.

04My problem does not fit a box

Bespoke Data & AI

For unusual datasets, recurring analysis, automation, data quality or analytical problems that need a tailored approach.

Clear pricing

Know the starting point.
Scope before we start.

Choose the level that looks closest to your project. We'll confirm complexity, deliverables and the final fixed quote before any work begins.

A clear first answer

Insight Starter

£299

Smaller surveys and focused feedback projects

  • ✓Up to ~1,000 responses*
  • ✓Data cleaning & quality checks
  • ✓Quantitative summary
  • ✓Theme & sentiment analysis
  • ✓Management-ready visuals
  • ✓Executive findings summary
  • ✓30-minute findings call
MOST POPULARDeeper customer understanding

Insight Plus

£699

Multi-question surveys and deeper diagnostic work

  • ✓Up to ~5,000 responses*
  • ✓Everything in Starter
  • ✓Customer segmentation
  • ✓Cross-analysis & key drivers
  • ✓Deeper open-text analysis
  • ✓Detailed recommendations
  • ✓60-minute findings session
From evidence to action

Insight Pro

£1,099+

Complex, larger or decision-critical projects

  • ✓5,000+ / complex datasets*
  • ✓Everything in Plus
  • ✓Interactive dashboard
  • ✓Advanced analytical investigation
  • ✓Strategic recommendations
  • ✓Decision-ready reporting pack
  • ✓Stakeholder findings workshop
*

Response limits are indicative, not a hidden pricing rule. Complexity also depends on the number of questions, amount of open text, segmentation, data quality and required outputs. We agree scope and price with you before work begins.

Need something different?

Bespoke Analytics & AI

Dashboards, recurring reporting, unusual datasets, automation, larger research projects or a problem that simply doesn't fit a package.

How CGE works

Technology supports the work.
Judgement makes it useful.

01

Understand

Start with the decision, question and audience.

02

Prepare

Clean, validate and structure the evidence.

03

Analyse

Find patterns, themes, differences and drivers.

04

Interpret

Separate interesting numbers from meaningful signals.

05

Communicate

Turn evidence into a clear management story.

06

Act

Agree practical recommendations and next steps.

About CGE Insights

Better customer decisions need better interpretation.

CGE Insights was created to help organisations get more value from the information they already collect. We combine analytical methods, business intelligence and carefully applied AI with human review to turn complex customer evidence into something decision-makers can understand and act on.

Our analytical experience spans different sectors and different types of problems, while our focus remains on turning customer, feedback and operational data into useful evidence for better decisions.

EnergyHealthcare analyticsPublic & emergency servicesCustomer experience
CE
FOUNDER & PRINCIPAL ANALYST

Casper Ekwueme

Casper is a data scientist and analyst with an MSc in Data Science, combining professional analytical experience with a wider portfolio of data science and analytical projects.

His work spans customer and survey analytics, data quality and analysis, business intelligence, machine learning and AI-assisted text analysis. His wider analytical portfolio includes developing machine-learning approaches to support decision-making and translating analytical findings into operational recommendations.

Across different sectors, the common thread is simple: turn complex data into evidence that people can understand, trust and act on.

Through CGE Insights, Casper brings that approach to organisations that want to understand their customers, improve experiences and make better decisions from the data they already collect.

Customer InsightsSurvey AnalyticsData ScienceMachine LearningBusiness IntelligenceData QualityAI-assisted Analysis
Built for responsible analysis

Clear process. Careful handling. No black box.

Good analysis is not only about finding a pattern. It is also about understanding the question, checking the evidence and being clear about how a conclusion was reached.

01

Responsible AI

AI may accelerate parts of the analysis, but confidential or sensitive client information is not entered into public AI tools or used by CGE Insights to train proprietary models. Outputs are human-reviewed.

02

Data-conscious

Only the information needed for the agreed work should be shared. Sensitive data is not requested through the public enquiry form.

03

Explainable

Outputs are designed so decision-makers can understand the evidence behind the conclusion — not simply accept a model score.

04

Outcome-focused

The goal is a useful decision, not more charts. Every project starts with the question the analysis needs to answer.

OUR AI DATA PRINCIPLEYour confidential data is not training material.

Where AI-assisted tools are appropriate, we agree the data-handling approach first. Confidential or sensitive client information is not entered into public or general-purpose AI systems, and CGE Insights does not use client information to train proprietary AI models.

What happens next

From enquiry to clear next step.

You do not need a perfectly defined analytics brief. Start with the problem and the evidence you already have.

01
20-MINUTE DISCOVERY

Tell us the decision you need to make.

We clarify the business question, the data available and the people who need to use the answer.

02
SCOPE & QUOTE

Know what will be delivered before work starts.

You receive a clear scope, expected outputs, timing and fixed price or agreed commercial basis.

03
ANALYSIS & HANDOVER

Get evidence you can actually use.

We analyse, interpret and communicate the findings, then walk you through the priorities and recommended actions.

Common questions

Before you send the data.

A few practical answers about scope, AI, confidentiality and what happens after you get in touch.

Still unsure? Ask us directly ↗
01What do I need to send you to get started?+

For an initial conversation, you only need to describe the problem, the type of data you have and the decision you need to make. Please do not send confidential or sensitive customer data through the website form.

02Do you only work with survey data?+

No. CGE can work with survey responses, customer feedback, operational records, reporting data, open-text comments and other structured or semi-structured datasets. The right approach depends on the business question.

03How quickly can a project be completed?+

Turnaround depends on data quality, volume and the outputs required. Smaller fixed-scope insight projects can often be completed much faster than bespoke dashboards or larger analytical work. Timing is agreed before work begins.

04Do you use AI to analyse customer feedback?+

Yes, where it adds value, particularly for large volumes of text. CGE Insights does not use client information to train proprietary AI models, and confidential or sensitive client information is not entered into public or general-purpose AI systems. Where AI-assisted analysis is appropriate, the data-handling approach is agreed first and outputs are reviewed by a human before they inform recommendations.

05Can you work with sensitive or confidential data?+

Potentially, but never through the public enquiry form. If a project requires confidential or sensitive information, the transfer method, access, retention, deletion and any approved analytical tools are agreed before data is shared. Confidential or sensitive client information is not entered into public or general-purpose AI systems.

06What happens after I submit an enquiry?+

CGE will review the request, clarify the question and data available, then recommend a sensible next step. You receive an agreed scope, deliverables, timing and price before any paid work starts.

Let's understand the problem

What are your customers trying to tell you?

Tell us what you've collected, what you're trying to understand and what decision the analysis needs to support. We'll come back to you with the most sensible next step.

01No obligationStart with a conversation
02Clear scopeKnow the deliverables first
03Clear quoteAgree the price before work begins
PROJECT ENQUIRY

Tell us about your data

≈ 2 min

Please do not paste customer records or confidential/sensitive information into this form. Start with the business problem. We will agree a secure data-handling approach separately if your project progresses.

No payment is taken on this website. We confirm scope and price with you first. By submitting this form, you agree that we may use the information provided to respond to your enquiry. Privacy notice.

You can enquire without sending a dataset. We will discuss scope and data handling before any project information is transferred.